Naturally precise. Impeccably beautiful.

Alex Lucas, veteran in the art of makeup application and design, believes in bringing out the unique qualities of each client by using his well-trained, fine artist eye. He deftly blends shadow and light to capture their individual allure. Alex embraces every opportunity to apply makeup by drawing forth the naturally precise, impeccable beauty of each face. During his years working at Fashion Week in both New York and Miami, Alex perfected the looks of countless faces.

On excursions in Japan and throughout the United States, Alex shares his knowledge, signature style and creativity as a trainer and lead makeup artist. In these roles he works in several arenas including print, television, runway and pageantry. Alex served as Key make-up artist for The Braxton Family Values, an episode of Divorce Court, the Jermaine Dupri Celebrity Fashion Show and Avalon Industries hair care trade shows. Additionally, Dept. Head for Independent film Missing Nest and TV plot Bring Out the Lady.

“Alex does seamless blending that captures the models’ beauty without being overwhelmed with make-up.” -Photographer’s testimonial

Numerous cosmetic brands have benefitted from Alex’s artistry. He served as Lead Trainer and International Make-up artist for NARS Cosmetics and works his magic with the cosmetic brands of Dolce and Gabbana, Chanel, Yves Saint Laurent, Kevyn Aucoin, Marc Jacobs, Stila and Giorgio Armani. His recent events include AmericasMart Atlanta Fashion Shows, live appearances on television shows including Talk of Alabama in Birmingham as well as a host of private sessions for celebrity and socialite clients.

Alex has delved into show business, creating looks for clients on BET shows: Boomerang Season One, Sunday’s Best and BET Social Awards 2019. Tyler Perry Productions: Haves and Have Nots. The upcoming series The Oval and Sistas as well as HBO’s new series Lovecraft. Dr. Phil, Dr. Drew On Call, Divorce Court, Real Housewives of Atlanta, Selling It In The ATL., Ricky Smiley For Real, Sister Circle ,Across America with Carol Costello on HLN/CNN, MTV's "My Sweet Sixteen" and for celebrities of screen Nicole Ari Parker (from television’s Soul Food, Revenge and Empire), Meagan Good (Think Like A Man, Saw V and Shazam!), Derek Luke (from the film Antwone Fisher)  Lauly Horton (from Tyler Perry’s “Love Thy Neighbor” on the OWN network), Phina Oruche (The Forsaken and Happy Ever After), Sir Maejor (from American Horror Story: Coven and Need for Speed), Leslie Uggams (Roots and Empire), Essence Atkins (Tyler Perry’s House of Payne, Are We There Yet? and Marlon) Terry Crews (America’s Got Talent and Brooklyn Nine-Nine), comedian Jessica ‘Jess Hilarious’ Moore ( Rel and Host of BET’s Social Awards 2019), Juliet ‘Juju’ Casteneda (Love and Hip Hop: NY),

Laz Alonso (from Avatar, This Christmas, and Fast and Furious), Paulette Washington (wife of Academy Award winning actor Denzel Washington), LaTanya Richardson (wife of actor Samuel L. Jackson), Spirit (On-Air featured Therapist for Divorce Court, Ricky Smiley for Real, T.I. & Tiny: The Family Hustle and HLN/CNN.) and Holly Robinson Peete (21 Jump Street, Hangin With Mr. Cooper and Meet The Peetes)

Within the music world, Alex has shared his talents with Tevin Campbell, Nivea, Meelah Williams (702), Brienna Devlugt (June’s Diary), The Braxtons (Tamara, Towonda, Trina, Tracey and Ms Evelyn), Roosevelt Boles (winner of the Nat'l Independent Gospel Music Award for Best Traditional Male Vocalist 2013), Cheryl James (Salt of Salt-n-Pepa), Christopher Martin (from Kid and Play), R&B Legend Freda Payne, Eric Benet, Candice Glover (Season 12 winner of American Idol) and Grammy winners: Toni Braxton, Ann Nesby, LaShun Pace, Byron Cage, Dorothy Norwood, Smokie Norful and Raheem DeVaughn. And EGOT, (Emmy, Grammy, Oscar and Tony winner) singer-songwriter John Legend.

Alex’s has showcased his talents on corporate videos for American Express online, The Southern Company (Georgia Power) and Home Depot.

In the world of print, Alex’s work has graced the covers of Obvious, HypeHair, Sister 2 Sister, Jet, Kontrol, Today’s Black Woman, Fayette Woman and Pageantry Magazine. Featured work in Ebony and interviewed for Southern Seasons Magazine.

“I always leave feeling not just pretty but confident in my skin.” -Client testimonial

For inspiration, Alex is influenced by legendary Hollywood glamour especially Dorothy Dandridge, Jane Russell, Lauren Bacall, Jean Harlow & Rita Hayworth as well as the timeless beauty of Diana Ross in the film “Mahogany.” Alex admires the work of fellow makeup artists Francois Nars & Kevyn Aucoin.

Disco, flowers and the sky also spur Alex’s creative impulses for some of his finest creations. Alex began his career over 25 years ago by applying his own makeup while working for five years as an on-air weatherman in his home state of Georgia.

“I love anything shiny!!!!!! Preferably with emeralds!!!” -Alex Lucas

Alex’s forthcoming book, 31 Days to a More Beautiful You, is a practical guide for clients to learn how to confidently apply their own makeup at home.

Alex offers mentoring and training to aspiring and established makeup artists. He will soon launch an exclusive program delivering comprehensive training to a select group of clients in one of a kind trade secrets from the Alex Lucas method of makeup design.